In the Making: All in a Name

All in a Name with Window Woman of New England

After years of frustration with old, drafty windows, Alison Hardy couldn’t justify tossing out ones full of charm and character. Leaning into her Yankee thrift she began restoring her own windows, then those of friends, and eventually paying clients. In 2003, Window Woman of New England was born.

Join us Thursday, February 19 at 11:00 am to hear how she chose her simple yet effective business name, the benefits and challenges of choosing a distinctive business name, and how to build a brand identity that’s meaningful and true to your work.

In-person and live streamed from NBSS
Free and open to all

This conversation is part of In the Making, a set of public programs where we connect with a range of new voices, fields, and perspectives. Join us for more events in the “Crafting a Business Series,” January through May 2026! Learn more on the series homepage.